Trust is very complex and hard to measure. Somewhat like measuring the ease-of-use of a product the results vary from person to person. In sociology and psychology there is many discussions on a person predisposition to be trusting. Apparently, North American, first born, atheists with lower incomes are very likely to find it difficult to trust people or things. I'm just reporting what I've read folks. The paper was actually able to demonstrate that culture and economic standing statistically decreased a persons willingness to trust. But don't make too much of it cause everything else they were hypothesis in the paper turned out not statistically significant or inversely significant to their hypothesis.
Point number two about Trust and computers. Many papers believe that the way trust is seen in human to human interactions follows the same patterns in human computer interactions. So the fundamental ways you make a decision to trust a ecommerce website, is the same as the ways you decide to trust a commerce business and the people there in. I find this really interesting to think about. If we trust a computer system the same way we trust humans, that could mean we tend to think of computers as autonomous beings.
Now I'm pushing it a little cause you could argue that you feel you are actually trusting the programmer or company behind the website instead of the website itself. But as AI advances there could be very few humans behind the recommendations and advice that computers provide. If we are already in a state of trusting them in the same way as humans, our actions towards trusting AI might not change.
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